VAN CLEEF & ARPELS

Celebrating the playful sophistication of Arthur Hoffners Perlée

Inspired by Van Cleef & Arpel's collaboration with French designer Arthur Hoffner, the Perlée takeover celebrates the playful sophistication of the collection. The dynamic scenery stretches across the Van Cleef boutique within Harrods, an elegant space deeply familiar to MA. Like the collection itself, the scenography is a game between materials, colours and finishes that combine with the jewellery through suede, lacquered pearls, matte tubes and more.

Each scene-scape hinges on a range of textures, colours and finishes through metal work and spray paint. Designed by MA, the main showcase entrance, side windows and floor structures invite the geometric forms from the outside in.

Designed, technically designed, prototyped, produced, and installed by MA.