Christmas at Harrods brings a fluster of Valentino PinkPP to Brompton Road. From a 9-meter Christmas tree to hanging atrium boxes and window schemes, the series of activations at London's iconic department store dazzle leaving no disguise of Valentino's presence this festive season. Precisely stacked boxes bearing Valentino gifts, giant presents hanging from the Harrods atrium and the 9-meter tall Christmas tree all bear one significant detail bringing Valentino's presence to life, PinkPP.

Born through a collaboration between Valentino and Pantone Colour Institute to create a unique identity and unrepeatable tone, the Maison's now iconic colour owns instant recognisability to those who view it. Technically developed, produced and mocked up in the studio before installation by MA, the activation dazzles across Brompton Road joining both the Harrods identity and Valentino brand together.

Technically developed, produced and installed by MA.