NIKE
VAPORMAX
Challenging us to think differently, marrying complex mechanics with a high risk installation.
The detail of the shoe’s sole was sculpted and vac formed to create one giant floating step sandwiched between 2 circular lighting structures that contributed to concealing the overhead structure.
The shoe was set up at our studios for a week of rigorous testing before being installed in one night in Nike’s flagship London store.
Made in London | Floating on air
