MULBERRY
LILY ZERO
Marked with the MA seal of sustainability from conception to installation
Technically designed, sampled, prototyped and produced with the environment in mind
Inspired by Lily Zero, the first carbon neutral collection from Mulberry’s skilled craftspeople, this UK rollout champions sustainability from conception to installation. Recycled and environmentally friendly materials are the backbone of the scheme, with features such as 100% recycled canvas creating the vision in pink behind each plinth.
Continuing Mulberry’s sustainable efforts, including the offset of carbon emissions from the packaging and transportation of the collection, an array of materials and considerations were put in place to encourage a circular economy. Across four UK locations, Bond Street, Regent Street, Leeds and Glasgow, FSC plywood creates the curving walls flowing behind each eco acrylic plinth. PVC free vinyl window decals further cement the sustainable message offering a stamp of approval framing each Lily Zero.
