MICHAEL KORS

Connecting sleek glamour with a modern jet-set spirit

Installed across Michael Kors’ flagship Regent Street store, these 4 windows celebrate the launch of the newest Parker handbag range. Metallic shine and modern lines amplify the product launch through reflection and repetition, connecting sleek glamour with a modern jet-set spirit. Playing with scale, rhythm and reflection in each window, these seasonal windows bring a beaming glow to Regent Street.

Mocked up in the studio prior to install, each of these four windows sit on a scene of shining chain links produced from over 600 MDF pieces, each cut and layered on top of one another, and completed with a sculpted MK. Silver and gold chrome is used to bring the metallic effect to life across the oversized hardware and faceted plinths sitting front and centre. Black gloss floors and walls enhance the shining gold and silver further adding to the three-dimensional nature of these larger-than-life links.

Technically designed, samples, mocked up, produced and installed by MA