The iconic sandals took over the two entrance windows of the London Selfridges store in a tropical flurry. A colour palette, sure to whisk your mind to the sand-covered beaches of Brasil, celebrates the summer must-have footwear choice. The tropical flowers blooming with flip flops lining Oxford Street not only bring vibrancy but, through handcrafted paper elements and metal, remind of the crucial sustainability missions.

Designed by MA with sustainability at the front of its mind, the tropical Havaianas paradise celebrates the environment in not only its visuals but also in materials with each flower comprised of paper and metal. Paperwork crafted by hand and scenically painted to add depth, each treasuring flower holds an array of Havaiana flip flops which duly took over the MA studio during production.

Made and deployed in London.