Echoing poetry and humour through beautiful illustrations by Hélène Tran, the amazing team at Puig commissioned MA to bring to life this fantastical feast for the eyes launching a new fragrance collection across multiple Harrods sites.

Character filled metal archways in the iconic Louboutin red framed the main event whilst a magical window complete with spinning hand sculpted chrome shoe (of course) invited passers by into the iconic beauty hall.

Abracadabra, Loubiworld appear!