UGG
Transforming Harrods, Selfridges, and Flannels - UGG launches a captivating festive takeover. Wrapping each space in soft, immersive displays that exuded the brand’s signature warmth and comfort. Each installation is uniquely tailored to it’s setting, yet all unmistakably UGG - luxuriously fluffy and effortlessly stylish.
Produced and installed by MA.
UGG Harrods
As part of UGG's nationwide rollout, the plush footwear brand makes it’s debut in Harrods.
This Harrods installation captures the cozy, signature UGG vibe. With snug fabrics that perfectly complement UGG's latest collection, this display seamlessly nestles into it’s surroundings, infusing the warmth of Christmas throughout Harrods.
UGG Flannels
Introducing UGG to Liverpool, these two in-store pop-ups became the focal points of both the men’s and women’s sections at Flannels.
The pop-up installations were crafted with plush, fabric-lined plinths and flooring, all in signature UGG statement colours, perfectly capturing the essence of the campaign.
This immersive environment was designed to evoke the "Feels like UGG" experience, offering consumers a tactile and visually engaging connection with the brand.
UGG Selfridges
The final activation of UGG's nationwide Feels Like UGG roll-out sees the brand arrive at Selfridges in time for Christmas. A combination of each installation is championed throughout, featuring more plush fabric, more softness, and more UGG. This roll-out was designed and produced by our talented in-house team before being installed across numerous dates and locations by our skilled installation crew.
Infusing Selfridges with warmth and softness this Christmas.
Watch the creation of UGG arrive at Selfridges.