Celebrating its’ UK launch, the beauty retailer hosted a star-studded launch event in Marylebone during October 2022.

The event served as ultimate brand exploration and discovery space for 350 beauty lovers. As well as offering hair, skincare and makeup services, visitors also had a chance to be photographed as part of the campaign, attend masterclasses and beauty talks from experts in the beauty industry.

Working with M&C Saatchi Talk, as the main creative build partner MA was instrumental in the overall look & feel and customer experience for the event. MA designed and constructed the key immersive spaces as part of the two-day event.

Produced and installed by MA.