Launching the first pop-up in the UK, MA designed, technically designed and produced this first of its kind space in London's Harrods. As a small business, Sea New York came to MA with a mission to help realise their visual identity beyond their signature New York store. Blending clean aesthetics with a sense of vibrancy, the space launches Sea New York in London and establishes their presence in Harrods. In line with Sea New York's DNA, rope forms into inspired shapes unfurls across the Harrods boutique bringing a clean yet vibrant feel. Realising a visual identity and bringing Sea New York to England for the first time.

Designed, technically designed and produced by MA.