We loved working with our friends at Puig to bring Christian Louboutin to life within Selfridges, London.
Complete with striped beach huts, bespoke deck chairs and metal work kites, this scheme brings all the fun of a classic beach trip without the sandy toes.
Technically designed, produced and installed by MA, Loubi's on the Beach starts the Summer preparations and encapsulates the joy of the seaside.
Anchoring the coastline scene sits a bespoke fragrance beach hut and metal work canopy surrounded by sprayed items beaming in the classic Louboutin red.
