SELFRIDGES | FRAGRANCE & CANDLES Selfridges are known for their dedication to finding niche brands and giving them a platform to the world. For the launch of their Fragrance and Candles room, Millington Associates were commissioned to produce this beautiful space showcasing the world of fine fragrance. A large space on the ground floor of the store was transformed into an enticing sensoryworld where customers were invited to experience scent in truly unique, innovative ways. The department housed a large selection of luxury and artisan fragrance and candle brands from around the globe, as well as exclusive niche brands such as Lola JamesHarper, L'Artisan Parfumeur, The Fragrance Kitchen and Frederic Malle. Millington Associates were responsible for the main fit-out of the spacious, elegantly modern installation including the grey panelled walls, the central light features recalling the apothecary spirit of old, and the funnel topped tables where customers could have a vividly personal fragrance testing experience.