HARRODS | CHELSEA FLOWER SHOW In a marriage of London Icons, The Chelsea Flower Show and Harrods collaborated for the first time in history. A blooming project that Millington Associates was privileged to execute. The Fragrance Garden was designed by garden designer Sheena Seeks, inspired by the 19th Century artisan tradition of enfleurage, a technique whereby the scent of flowers is captured in wax, flowers appear enclosed in oversized laboratory beakers and test tubes on one side of the garden, while on the adjacent side they appeared transformed into giant paper blooms – made by Millington Associates. A store-wide ‘Pop Up Flowers’ campaign ran throughout the month of May and showcased an array of brands. White peonies and roses decorated the entrances of Harrods’ Brompton Road, installed in one night above public walkways – a feat of engineering. In total, there were 2000 flowers and 40 litres of perfume used during May, if only we could translate scent through the screen!