BRITISH CERAMIC TILES | SHOWROOM Millington Associates were given the unique opportunity to design, produce and install the first standalone showroom in Clerkenwell, London for well-known heritage brand British Ceramic Tile, the largest manufacturer of ceramic and glass tiles in the UK. Inspired by current trends in gallery settings, we created a cutting edge, yet informal space for the ultimate hands-on customer experience as well as meeting, reception and hospitality areas. The main feature is the brand wall documenting the company and its history through a graphic design of the brand's entire timeline taking visitors on ‘the journey of a tile’. Customers can create their own oversized palettes and see their vision come to life, step by step. A selection of products and digital displays presents a comprehensive overview of the brand's impressive portfolio, and state-of-the-art techniques were used to make the product stand out and demonstrate how tiles have a much wider decorative use than just as wall and floor coverings. For the official opening of the showroom, British Ceramic Tile partnered with Clerkenwell Design Week.