BALLY | SHOES Bally commissioned Millington Associates to create bespoke windows for their EMEA and USA stores. The iconic red moon of Bally's mountain logo, teamed with perspective graphics from the Bally Museum in Schönenwerd, (housing one of the world's largest collections of fine footwear), provided the inspiration behind the scheme. Intended to stop traffic with bright lights created with LED strips, whilst luxury shoes, bags, and accessories tumble down the mountain of silver and gold alternating steps. Laminating is a key discipline in the Millington Associates studios since mirror is an effect many brands request but fire ratings and cost need to be considered. We completed a sampling phase for Bally to sign off the effect and quality they desired. On reflection, a truly beautiful scheme.