From the grand to the Simple
Millington Associates showcase another facet to our expertise as a leading retail and brand design agency.
A simple yet powerful brief, womenswear designer Toni Maticevski tasked Millington Associates to create a refined pop up in Selfridges London.
To highlight the brand’s attention to detail and skill in dressing the female form we fabric wrapped panels to provide a backdrop to sleek acrylic logos. The garments are displayed on powder coated metal rails, complimented by the linear pattern on Selfridges floor.
The show-stopping full sized mannequin cases protect and hero key looks from the collection – showcasing Toni Maticevski’s mastery of drape and cut.
Known for our amazing retail windows and beautifully crafted bespoke features, this pop-up scheme perfectly proves our passion for retail and brand creativity. Bringing forward our knowledge and talent for creating scalable retail interiors that offer consumers an opportunity to journey through a brands personal DNA turning the focus back to the garments, using crafted fixtures as the showcase.
Creative Memory Makers . Brand Activators