BIG RADLEY DOG PRESS EVENT

To celebrate the re-launch of Radley's flagship store in Covent Garden, Millington Associates created a giant topiary Scottie dog, the iconic emblem of the much loved British brand.
The larger than life pop-up was on display in the Piazza for 3 days and attracted maximum numbers of passersby, amongst them one lucky winner of a year's supply of handbags.  To add to the buzz of the excitement, real life black Scotties flanked their foliage counterpart.

Pop-ups are now at the top of the list of favourite platforms for many of our clients as they are perfectly suited to attract large crowds and allow for the unique expression of a brand's identity.
 

Radley big Scottie pop-up event 2014
 
Radley big Scottie pop-up event 2014
 
Radley big Scottie pop-up event 2014